Brand Strategy, Market Research
Product marketing specialist
Researcher, creator, and designer of new school workshop solutions - block of 8 weeks about Business Canvas of the Diploma of Business and Innovation.
About Insight Academy
Insight Academy is an academy of business and innovation who has a unique delivery model that challenges future innovators to develop their own business ideas into real-world projects. It is fast becoming known as one of Melbourne’s most vibrant business development hubs attracting both aspiring as well as experienced entrepreneurs/intrapreneurs.
The work I've done
I designed 8 weeks of content for the classes about the process of creating a business canvas model.
Research
Customer Insights
Content design
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Developed a go-to-market strategy, executing market intelligence research - internal and external analysis related to our competitors - market segmentation analysis, and product messaging.
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Co-leaded and developed the digital marketing strategy for the workshop building brand image and brand awareness across multiple digital platforms: Facebook, Instagram, Youtube and Google SEO and Display.
