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Branding and Digital Marketing Strategist.

Planning, researching and developing communication plans to improve lead generation and brand image.

About We Link Education

We Link Education is and student exchange agency, who do the interface between foreigners students and the schools in Australia, also this agency helps students with the immigration process for study overseas. In 2017 the name of the agency was Easy Life Australia, on 2018 became We Link Education.

The work I've done

Branding

and Digital Marketing

Stratetegist

Responsible for leading a team of 3 people in the development of the strategy of our online communication. I also was in charge of the plan and coordination of the events targeted to the students and stakeholders; and I was in charge of the strategy and the workshops for the rebranding and new visual line of the company, changing from Easy Life Australia to We Link Education.

- Lead the day-to-day management of our influencer partnerships to drive brand awareness and new customer acquisition.
- Assist in the entire campaign management process, from talent negotiation to briefing to campaign creation to content review to execution, across multiple platforms including YouTube, Instagram, Blog, website, podcasts.
- Manage day-to-day communication with networks, agencies, schools and universities.
- Track, measure and analyze performance across all campaigns and make strategic optimizations to achieve and exceed growth KPIs.
- Partner with internal teams such as design, product and engineering on growth initiatives, improving our customer experience, landing page creation and more.
- Develop and implement events and workshops to help international students with their beginning in Australia.